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| CTP | computer to plate(電腦製版) |
| DTP | desktop publishing(桌面出版) |
| POD | print on demand(隨需印刷) |
| BOD | books on demand(數位出版) |
| OEM | original equipment manufacturer(代工) |
| ODM | original design manufacturer(原廠委託製造) |
| OBM | original brand manufacturer(自有品牌生產) |
| EMS | electronic manufacturing services(電子專業製造服務) |
| ERP | enterprise resource planning(企業資源規劃) |
| MOU | memorandum of understanding(合作備忘錄) |
| RFQ | request for quotation(詢價單) |
| MIS | management information system(資訊管理系統) |
| CMS | content management system(內容管理系統) |
| CIM | computer-integrated manufacturing(電腦整合製造) |
| POS | point of sale(銷售時點情報系統) |
| SPA | specialty retailer of private label apparel(自有品牌服飾專賣) |
| ESL | electronic shelf labels(電子貨架標籤) |
| ToF | time of flight(飛時測距) |
| CS | customer segments(目標客層) |
| SP | sales promotion(促銷) |
| M&A | merger & acquisition(併購) |
| NDA | non-disclosure agreement(保密協議) |
| CTA | call to action(行動呼籲) |
| CVR | conversion rate(轉換率) |
| CPC | cost per click(每次點擊成本) |
| CPM | cost per mille/1000 impression(每千次曝光成本) |
| CPA | cost per action(每次行動成本) |
| CPL | cost per lead(每筆名單成本) |
| CPS | cost per sale(每筆銷售成本) |
| PPC | pay per click(廣告類型：每次點擊付費) |
| PPM | pay per impression(廣告類型：每千次曝光付費) |
| PPA | pay per action(廣告類型：每次行動付費) |
| PV | page view(頁面瀏覽量) |
| UV | unique visitor(獨立訪客) |
| OID | object identifier(物件識別碼) |
| GDN | google display network(多媒體廣告聯播網) |
| KPI | key performance indicators(關鍵績效指標) |
| FOMO | fear of missing out(錯失恐懼症) |
| O2O | online to offline(虛實整合) |
| OMO | online merge offline(虛實融合) |
| IaaS | infrastructure as a service(基礎設施即服務) |
| PaaS | platform as a service(平台及服務) |
| SaaS | software as a service(軟體即服務) |
| HMD | head-mounted display(頭戴顯示器) |
| LBS | location-based service(適地性服務) |
| SNS | social networking service(社群網路服務) |
| API | application programming interface(應用程式介面) |
| VC | venture capital(創投) |
| HR | human resource(人資部門) |
| RD | research and development(研發部門) |
| PR | public relation(公關部門) |
| OA | office automation(辦公自動化) |
| WFH | work from home(在家工作) |
| SES | socioeconomic status(社經地位) |
| 4P | 行銷組合(產品、價格、通路、促銷) |
| division | 事業部 |
| board members | 董事會委員 |
| mind share | 心佔率 |
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